-
1 marketing tool
средство маркетинга, маркетинговый приёмАнгло-русский словарь промышленной и научной лексики > marketing tool
-
2 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
3 Marketinginstrument
n marketing tool* * *Mar·ke·ting·in·stru·mentnt ÖKON marketing tool* * *Marketinginstrument n marketing tool -
4 орудие маркетинга
Advertising: marketing instrument, marketing medium, marketing tool -
5 средство маркетинга
Advertising: marketing medium, marketing toolУниверсальный русско-английский словарь > средство маркетинга
-
6 неценовое орудие маркетинга
Advertising: non-price marketing toolУниверсальный русско-английский словарь > неценовое орудие маркетинга
-
7 привлечь туристов
General subject: woo tourists (It's a marketing tool to woo tourists. - для привлечения туристов) -
8 средство массового маркетинга
Advertising: mass-marketing toolУниверсальный русско-английский словарь > средство массового маркетинга
-
9 packaging
1. Finthe practice of combining securities in a single trade.2. Opsmaterials used for containing, protecting, and presenting goods during the delivery process from the producer to the consumer. Packaging has evolved from the basic function of protection to become an important marketing tool for communicating brand values. -
10 value proposition
1. Gen Mgta proposed plan for making a profit (slang)2. Mktga statement by an organization of the way in which it can provide value for a prospective customer. A value proposition is a marketing tool that explains why customers can benefit from a company’s products or services. It can also be created for recruitment purposes, to show applicants the value of becoming an employee of the company. -
11 Marketinginstrument
nmarketing tool -
12 маркетинговые средства
Бизнес, юриспруденция. Русско-английский словарь > маркетинговые средства
-
13 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
14 Олимпийский маркетинговый Экстранет-портал
Олимпийский маркетинговый Экстранет-портал
Основной онлайн-ресурс для доступа к маркетинговым исследованиям и статистике, относящимся к Играм. Данный Экстранет-портал, или «закрытый» сайт, является ценным ресурсом для пользователей из всех областей Олимпийского движения, спонсоров и представителей различных оргкомитетов, национальных Олимпийских комитетов и Международного Олимпийского комитета. В дополнение к возможностям Олимпийского маркетингового Экстранет-портала, раздел «Утверждение» является онлайн-инструментом для предоставления на рассмотрение символики, утверждения премий и противодействия теневой рекламе.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Olympic marketing Extranet
Primary online resource for accessing marketing research and statistics about the Games. This Extranet, or “private” site, is a valuable resource to users from all areas of the Olympic Movement, to sponsors and to representatives of various organizing committees, National Olympic Committees, and the International Olympic Committee. In addition to the features of the Olympic marketing Extranet, the approvals section serves as an online tool for submitting marks, premium approvals, and ambush management.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > Олимпийский маркетинговый Экстранет-портал
-
15 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
16 инструментарий ФНД «Защита интеллектуальной собственности»
инструментарий ФНД «Защита интеллектуальной собственности»
комплект инструментов по защите бренда
Набор разнообразных информационных, образовательных, иллюстративных и методических материалов, обеспечивающих поддержку деятельности функции «Защита интеллектуальной собственности» и других функций Оргкомитета «Сочи 2014» по организации взаимодействия с основными аудиториями (в том числе, с клиентами и стейкхолдерами) по вопросам использования Олимпийских и Паралимпийских знаков, борьбы с контрафактной продукцией и теневым маркетингом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand protection tool kit
Set of different informational, educational, illustrative and methodological materials supporting the operations of Sochi 2014 Organizing Committee Brand Protection function and other functions in the organization of their interaction with major audiences (including clients and stakeholders) on the Olympic and Paralympic marks use, opposition to counterfeit products and ambush marketing.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > инструментарий ФНД «Защита интеллектуальной собственности»
-
17 Maßnahme
Maßnahme f 1. BÖRSE move; 2. GEN, V&M measure • Maßnahmen ergreifen 1. GEN take measures, take action, take steps; 2. MGT take action; 3. RECHT take measures • Maßnahmen ergreifen gegen GEN counteract, take action against, take measures against • Maßnahmen treffen gegen GEN provide against, take action against, take measures against* * *f 1. < Börse> move; 2. <Geschäft, V&M> measure ■ Maßnahmen ergreifen 1. < Geschäft> take measures, take action, take steps; 2. < Mgmnt> take action; 3. < Recht> take measures ■ Maßnahmen ergreifen gegen < Geschäft> counteract, take action against, take measures against ■ Maßnahmen treffen gegen < Geschäft> provide against, take action against, take measures against* * *Maßnahme
measure, step, action, proceeding, provision, arrangement;
• als vorübergehende Maßnahme as a temporary measure;
• absatzwirtschaftliche Maßnahmen marketing transactions (operations);
• Arbeit ersparende Maßnahmen labo(u)r-saving devices, motion economy (US);
• arbeitsmarktpolitische Maßnahmen labo(u)r-market policy measures;
• arbeitsrechtliche Maßnahme labo(u)r law measure;
• aufwertungsähnliche Maßnahmen quasi-revaluation measures;
• außerordentliche Maßnahmen emergency measures;
• behördliche Maßnahmen administrative measures;
• beschäftigungsfördernde Maßnahmen employment-promoting measures;
• beschäftigungspolitische Maßnahmen employment-generating policies;
• bevölkerungspolitische Maßnahmen demographic measures;
• bewusstseinsbildende Maßnahme measure to increase awareness;
• binnenwirtschaftliche Maßnahmen domestic measures;
• budgetäre Maßnahmen budgetary measures;
• deflationäre Maßnahmen deflationary measures;
• dirigistische Maßnahmen planned measures;
• disziplinarrechtliche Maßnahme disciplinary law measure;
• durchgreifende Maßnahmen drastic (sweeping) measures;
• einkommenssteigernde Maßnahmen income-generating policies;
• einkommensunterstützende Maßnahmen income support;
• falsche Maßnahmen false steps;
• finanzielle Maßnahmen financial measures;
• finanzpolitische Maßnahmen measures of fiscal policy;
• fiskalpolitische Maßnahmen fiscal policy;
• flankierende Maßnahmen accompanying (flanking) measures;
• Frieden schaffende Maßnahme peacemaking measure;
• friedenserhaltende Maßnahme peacekeeping measure;
• geeignete Maßnahmen proper (appropriate) measures;
• gefährliche Maßnahmen edge tool;
• verschärfte geldmarkttechnische Maßnahmen clampdown on money;
• geldpolitische Maßnahmen monetary policy devices;
• handelspolitische Maßnahmen trade measures;
• haushaltspolitische Maßnahmen budgetary policies;
• inflationäre Maßnahmen inflationary policy;
• investitionspolitische Maßnahmen measures in the fields of capital investment;
• konjunkturdämpfende Maßnahmen anticyclical (countercyclical) measures;
• konjunkturfördernde Maßnahmen stimulatory measures;
• konjunkturpolitische Maßnahmen economic policy measures;
• konjunkturunwirksame Maßnahmen cyclical maladjustment;
• kostensenkende Maßnahmen cost-cutting measures;
• verstärkte krediterschwerende Maßnahmeen tightening of its credit hold;
• kurzfristige Maßnahmen short-term measures;
• landwirtschaftlich-ökologische Maßnahmen agri-environmental measures;
• liquiditätspolitische Maßnahmen policy of active ease;
• marktkonforme Maßnahmen [anti]cyclical measures;
• marktwirtschaftliche Maßnahmen marketing operations;
• nachfragesteigernde Maßnahmen demand-pull measures;
• organisatorische Maßnahmen organizational measures;
• panikartige Maßnahmen panicky measures;
• präventive Maßnahmen preventive measures;
• preisstabilisierende Maßnahmen holding the line;
• protektionistische Maßnahmen protectionist activities, (EU) protectionist attitudes (steps);
• schutzzöllnerische Maßnahmen protectionist activities;
• steuernaufbringende Maßnahmen revenue raisers;
• restriktive steuerpolitische Maßnahmen restrictive fiscal policy;
• steuertechnische Maßnahmen fiscal techniques;
• streikähnliche Maßnahmen strike-like tactics;
• streikbrechende Maßnahmen strike-breaking activities;
• strukturpolitische Maßnahmen (EU) structural policies;
• verkaufsfördernde Maßnahmen promotional support;
• vertrauensbildende Maßnahme confidence-building measure;
• verwaltungstechnische Maßnahmen administrative measures;
• vorbereitende Maßnahmen preliminary measures;
• vorbeugende Maßnahmen preventive steps (measures), preventions;
• währungspolitische Maßnahmen monetary measures;
• währungstechnische Maßnahmen monetary techniques;
• wettbewerbsbeschränkende Maßnahmen restrictive practices;
• wirtschaftliche Maßnahmen economic regulations;
• Maßnahmen zur Absatzsteigerung sales promotional efforts (practices) (US);
• Maßnahmen zur Ausbildungsförderung training assistance measures;
• Maßnahmen zur Bekämpfung (Beseitigung) der Arbeitslosigkeit anti-unemployment measures, unemployment relief;
• arbeitsmarktpolitische Maßnahmen zur Bekämpfung der Arbeitslosigkeit labo(u)r-market policies to combat unemployment;
• Maßnahmen der Betriebsleitung managerial decisions;
• Maßnahmen zur Energieeinsparung energy conservation measures;
• Maßnahmen zur Erhaltung des Arbeitsplatzes jobholder actions;
• Maßnahmen zur laufenden Fertigungskontrolle control engineering;
• geldpolitische Maßnahmen des Finanzministeriums treasury directives (Br.);
• sehr zurückhaltende beschäftigungspolitische Maßnahmen der öffentlichen Hand tight public sector employment policy;
• drastische (rigorose) Maßnahmen zur Inflationsbekämpfung drastic measures to cure inflation;
• Maßnahmen gegen die Luftverschmutzung smoke abatement;
• Maßnahmen zur Neuordnung des Geldwesens monetary-reform measures;
• Maßnahmen zur Rezessionsbekämpfung antirecession package;
• beschaffungspolitische Maßnahmen des Staates government procurement policy;
• durchgreifende Maßnahmen gegen Steuerhinterziehungen crackdown on tax evasion;
• Maßnahmen zur Verringerung von Auslandsinvestitionen disinvestment measures;
• Maßnahmen zur Warenbewirtschaftung rationing arrangements;
• Maßnahmen im Zahlungsverkehr exchange action;
• Maßnahmen beschließen to pass measures;
• gesetzliche Maßnahmen durchführen to put through a measure of legislation;
• äußerste Maßnahmen ergreifen to proceed to extremities;
• unzulängliche Maßnahmen ergreifen to send a boy to mill (coll.);
• unpopuläre Maßnahmen in Kauf nehmen to face up to unpopularity;
• liquiditätspolitische Maßnahmen treffen to build liquidity;
• Maßnahmen zur konjunkturellen Belebung treffen to boost the stagnant economy;
• Maßnahmen gegen den Höchstverbrauch treffen to cope with peak consumption;
• erforderliche Maßnahmen veranlassen to take the necessary steps. -
18 Fabrikausbau
Fabrikausbau
factory extension;
• Fabrikauslieferungen factory deliveries;
• Fabrikausstattung production equipment;
• Fabrikausstoß manufacturing output, output of a factory;
• Fabrikausweitung plant (factory) expansion;
• Fabrikbahn factory (works) railway;
• Fabrikbeschädigung damage to a factory;
• Fabrikbesichtigung trip through a factory;
• jem. eine Fabrikbesichtigung gestatten to let s. o. over the factory;
• Fabrikbesitz factory property;
• Fabrikbesitzer manufacturer, owner (occupier) of a factory, factory owner, factory’s occupier, millowner (Br.);
• Fabrikbetrieb factory, works, industrial unit, plant, mill (Br.);
• Fabrikbetrieb umstellen to convert a factory;
• Fabrikbevölkerung industrial population;
• Fabrikbezirk industrial (manufacturing) district;
• Fabrikbuchhaltung factory accounting;
• Fabrikdirektor factory (plant, US) manager, managing director;
• Fabrikeinrichtung factory equipment;
• Fabrikemissionen plant emissions;
• Fabrikerrichtung factory construction;
• Fabrikerrichtung auf der grünen Wiese exurbia;
• Fabrikerzeugnis manufactured article, product, article of manufacture;
• Fabrikgebäude manufactory, factory building (premises), plant premises;
• für Fabrikgebiete vorgesehen sein to be zoned for manufacturing enterprise;
• Fabrikgegend manufacturing district, industrial district (area);
• Fabrikgelände factory site, works area (Br.), plant grounds;
• Fabrikgleis factory rails, industrial line, [private] siding, sidetrack (US);
• Fabrikgrundstück factory (industrial) property, factory plot (premises), industrial site;
• in der Fabrikhalle on the floor;
• Fabrikhandel direct-marketing manufacture;
• Fabrikhandelsfirma direct-marketing unit;
• Fabrikherr manufacturer, millowner (Br.);
• Fabrikinventar factory (industrial) inventory;
• Fabrikkomplex manufacturing complex;
• Fabrikkosten shop cost;
• Fabriklage plant location;
• Fabriklager factory (industrial) inventory, factory stores;
• Fabrikleiter works (factory, plant, US) manager;
• Fabrikleitung factory (plant, US) management (supervision);
• Fabrikmarke trademark, brand, manufacturer’s mark (brand);
• notwendige Fabrikmaschinen aufstellen to tool up a plant. -
19 direct mail
Mktgthe sending by mail, fax, or e-mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third-party companies that own databases containing not only names and addresses, but also social, economic, and lifestyle information. It is sometimes seen as an invasion of personal privacy, and there is some public resentment of this form of advertising. This is particularly true of e-mailed direct mail, known derogatively as spam. By enabling advertisers to target a specific type of potential customer, however, direct mail can be more cost-efficient than other advertising media. It is frequently used as part of a relationship marketing strategy. -
20 ańo económico
• financial tool of marketing• financial year• financial year accountancy• fiscal tax year• fiscal year• fiscal year profit• trading variation• trading year• tradition
- 1
- 2
См. также в других словарях:
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
tool — ▪ I. tool tool 1 [tuːl] noun [countable] 1. an object, piece of equipment, or device used for making things: • Something like sixty tools may be used to machine a workpiece. • a tool manufacturer maˈchine tool MA … Financial and business terms
tool — I. noun Etymology: Middle English, from Old English tōl; akin to Old English tawian to prepare for use more at taw Date: before 12th century 1. a. a handheld device that aids in accomplishing a task b. (1) the cutting or shaping part in a machine … New Collegiate Dictionary
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Marketing Research Association — Abbreviation MRA Formation 1957 Headquarters Glastonbury, Connecticut … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing — noun ADJECTIVE ▪ clever, effective, good ▪ poor ▪ aggressive ▪ online ▪ mass … Collocations dictionary
Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… … Wikipedia